"A once in a generation shift for fishing rod capabilities"

Following the conclusion of our world-first triangular fly rod Kickstarter project, we're delighted to announce that D-Flex Hyperlite RLX Founder's Edition fly rods can be ordered securely through our website at https://www.d-flex.com/shop

We've taken care to build a secure and reliable ecommerce system, powered by a global leader in digital payments and with worldwide shipping options available. We're also working hard to create more online content, features and information in the coming weeks.

In the meantime, there's more information about our ultralight triangular fly rods on the Kickstarter project page here, as well as our previous D-Flex Explained post. Orders placed quickly are still just about shaping up for October 2021 shipping, and Founder's Edition quantities are limited. Don't miss out on the next generation of ultralight, dual-action fly rod—including triangular rod tube & D-Flex Pioneers digital membership. Available to order now ⚡

Moving on from Kickstarter

While our Kickstarter funding target wasn't reached, we're still delighted overall. With more than £13,000 pledged to the project, plus a huge amount of messages and emails expressing support (from interested anglers, guides, rod makers, retailers, potential investors, partners and more)—we're super excited for the global future of D-Flex fishing rods. We were even invited to pitch on a popular business TV show here in the UK! 🐲🐲🐲

Kickstarter backer?

If you were one of our awesome Kickstarter backers, don't forget to re-order your world-first dual-action rod here, and check the updates on our Kickstarter page as well as your Kickstarter messages for more info 😉. And for those who backed us and have re-ordered already—or anybody else who has ordered so far—thank you again. It's your support that's making this happen and original backers will receive everything as promised via Kickstarter.

Reshape Performance

On the technical side, work is ongoing behind the scenes. Mostly mandrel-related for now. We'll have more info to share on this (particularly for our existing customers) as soon as we can. Rest assured you are in excellent hands, and anyone can feel free reach out to us at team@d-flex.com anytime.

"We're super excited for the global future of D-Flex fishing rods"

Smooth power, tactile line feel & pinpoint control

D-Flex is a once in a generation shift for fishing rod capabilities, that's taken years of technological development to achieve. With a founding ethos of science-driven performance, we're creating an entirely new category of modern fishing rod. Designed by highly credible experts and with a lifetime warranty on every rod, D-Flex is the only real innovation in fishing rod design for the last 50 years. Limited Hyperlite RLX Founder's Edition fly rods are available to order globally via our online shop now.

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