Introducing D-FLEX

Occasionally technologies arrive that are truly innovative, creating clear technical progression and forever changing the markets that they are used in. Consider Velcro or Gore-Tex, product designs that were so influential that they became generic brands, household names and the de-facto standards without direct competition.

These products are successful because they work in a way that others could not. They are successful commercially because the complexity of manufacture was solved and they have become increasingly valuable through powerful brand recognition.

D-FLEX® is an elegant idea, beautifully realised. It is a game changer – a complete technology, ready for production and offering properties and performance so different that the fishing rod market will be forever changed.

When D-FLEX® is launched every conventional, circular fishing rod will become a thing of the past. D-FLEX® is the shape of things to come. D-FLEX® is the Difference.